The Challenge: Fraud in the Lead Generation Industry

• Bot activity flooding intake forms with fake submissions.
• Lead farms fabricating or recycling claimant information.
• Unverified vendors using deceptive or non-compliant advertising.
• Consent manipulation where authorization is missing or unverifiable.

Best Practices for Combating Fraud

1. Vet every vendor and lead source. Confirm compliance with legal advertising and data-privacy rules. Avoid unverifiable referral partners and offshore call centers using dubious tactics.
2. Use real-time identity verification. Employ “know-your-lead” protocols to validate contact info, match IPs, and flag duplicates or suspicious patterns.
3. Validate consent and communication records. Capture auditable proof of consent; require reCAPTCHA and multi-step validation to deter bots and recycled leads.
4. Monitor behavioral signals. Track clicks, session duration, and IP reputation to identify low-engagement or automated behavior.
5. Combine AI + human review. Use AI for anomaly detection and pattern analysis, with trained intake specialists performing secondary checks.
6. Maintain transparency and compliance. Use truthful ads, consistent opt-out options, and avoid incentives that violate state bar rules.

How Pursuing Combats Fraud

Pursuing’s platform is engineered to protect firms from bad data, unethical vendors, and compliance risks. Our integrated verification, tracking, and compliance systems ensure you receive authentic, high-intent leads backed by transparent proof.

• Verified Lead Sources: Every vendor, publisher, and ad source is pre-vetted and contractually bound to ethical, compliant practices.
• AI-Powered Fraud Detection: Real-time analysis of IP reputation, velocity checks, device fingerprints, and submission anomalies.
• Smart Identity Validation: Automated cross-checks for email, phone, and IP legitimacy to detect bots, synthetic data, and serial litigants.
• Consent Proof Tracking: Capture and store opt-ins and communication logs to satisfy TCPA, CAN-SPAM, and bar advertising requirements.
• Duplicate & Recycled Lead Prevention: Unique lead fingerprinting prevents re-submissions and cross-network re-sells.
• Transparency Dashboard: End-to-end visibility from ad source to intake outcome for accountability and auditability.
• Compliance Integrations: Built-in workflows for criteria checks, audit trails, and exportable qualification summaries without exposing PHI.

Detecting Fraudulent Patterns

• Dubious third-party involvement: “Helpers” steering claimants to specific firms or clinics.
• Staged accident scenarios: Sudden stops, “swoop and squat,” or fake passengers.
• Exaggerated injuries or claims: Disproportionate injuries or a history of similar filings.
• Inconsistent statements: Changing narratives over time or conflicting details.
• Suspicious medical providers: Unfamiliar providers producing unusually high bills.

Strategic and Legal Protections

• Establish a robust compliance program: Use routine third-party audits and a clear incident-response process for suspected fraud.
• Strengthen intake procedures: Conduct structured interviews, verify identity, confirm records, and secure multiple contact points.
• Diversify lead sources: Balance organic, social, and referral channels to reduce risk from any single source.
• Use analytics to track performance: Monitor CPL, conversion rates, and dispute rates to spot underperforming or suspicious sources.
• Understand the legal landscape: Misrepresentation is broader than fraud and can create significant exposure for lawyers and vendors.

Building a Fraud-Resistant Future

Fraud prevention is both a compliance necessity and a competitive advantage. Operating in a transparent, data-verified ecosystem earns trust from clients and regulators—and protects your marketing investment.

Pursuing’s mission is a results-driven network where every interaction is authentic, every claim is valid, and every dollar produces measurable outcomes.