Your intake team deserves
better claimants.

Pursuing delivers validated, context-ready claimants directly to your intake team. Every inquiry is screened, verified, and prepared before it reaches your phones.

We partner with a limited number of firms per case type to protect quality, ensure intake capacity, and maintain consistent signed-case volume through a true performance partnership.

+ 32%
Signed cases per intake hour
− 28%
Reduced cost per confirmed client
100%
Exclusively yours, never resold
Validated claimants only
Exclusively yours, never resold
Limited slots per case type
Full audit-ready compliance logs

Law firm marketing is broken:
intake feels it first.

The race for clicks has replaced clarity with noise. Intake teams are overwhelmed by inquiries that never qualify, budgets evaporate to platforms no one fully trusts, and firm leadership has no clear line between spend and signed retainers.

Volume is mistaken for progress

More calls don't mean more cases. Without education, validation, and context, volume becomes operational drag that exhausts your intake team.

Fragmented vendors create blind spots

Media, intake, screening, and compliance live in separate systems that never reconcile outcomes or share accountability for what actually signed.

Search is shrinking under your feet

Zero-click results and AI summaries absorb legal queries before they reach your firm. The old acquisition model is breaking down.

Designed for partnership.
Built to scale.

Pursuing operates as your Agency of Record for claimant generation and intake readiness. You retain full control over representation, retainers, and litigation strategy. We handle everything upstream.

1

We create qualified demand

Through editorial content, advocacy partnerships, and verified publisher networks we reach individuals actively researching their rights — not just browsing keywords.

2

We validate and prepare each inquiry

Every inquiry is evaluated for eligibility, identity, timeline, and exposure consistency. Screening is configurable per case type and firm requirements.

3

We limit supply intentionally

We partner with a controlled number of firms per case type to protect quality, compliance standards, and intake capacity for every network partner.

4

Your team receives context-ready claimants

Intake begins with informed, prepared claimants who understand the process. Your team spends time on people who are ready — not sorting through inquiries that never belonged in your pipeline.

What we never do

  • Practice law or provide legal advice
  • Resell or recycle claimants across firms
  • Optimize for volume at the expense of outcome quality
  • Deliver unscreened or unverified inquiries
  • Lock you into long-term contracts
The Pursuing Difference

Your intake team works on real cases.

Every other acquisition model floods your intake with volume and lets your team sort through the noise. Pursuing delivers claimants who have already been evaluated, verified, and prepared — so your team can focus on representation, not triage.

Claimants arrive screened for eligibility, identity, and exposure consistency
Exclusively yours — never delivered to a competing firm
Structured intake data attached to every contact before your phones ring
Transparent closed-loop reporting from first impression to signed retainer
Campaigns that learn from your signed cases and continuously improve
+ 3.4X
More qualified intakes per campaign
52%
Less time spent on unqualified inquiries
+ 27%
More streamlined intake with higher-quality case flow

One operating system
for firm growth.

Pursuing replaces fragmented campaigns and disconnected vendors with a single coordinated system. Demand generation, intake readiness, and outcome reporting are tied together in real time so your team always knows what is working and why.

📰

Demand Generation & Education

  • Editorial content and press placement in trusted legal and health outlets
  • Consumer case education that self-selects serious claimants
  • Advocacy-aligned distribution beyond the pay-per-click ecosystem
  • Brand lift that compounds long after each campaign ends
🔍

Intake Readiness & Validation

  • AI triage engine scores each inquiry for eligibility, exposure, and venue signals before your phones ring
  • Identity, contact, and multi-factor verification on every inquiry
  • Configurable screening frameworks matched to your case type
  • Context-ready call delivery with structured intake data attached
📊

Operational Intelligence

  • Real-time dashboards from first impression through signed retainer
  • Publisher performance, intake conversion by shift, and market saturation by state
  • Closed-loop outcome optimization — campaigns learn from what actually retains
  • Quarterly predictive modeling for future case type and market ROI

Every inquiry is defensible.
By design.

Each contact carries legal, ethical, and reputational weight for your firm. Pursuing embeds fraud prevention, multi-factor identity validation, consent tracking, and jurisdictional controls directly into the core of the platform — not as an add-on.

How we validate every claimant

  • Bot, device, IP, and velocity detection on all traffic sources
  • Email, phone, and multi-factor identity verification
  • Duplicate and recycled inquiry prevention across the network
  • Optional enhanced medical and records validation for complex torts

Compliance support beyond digital intake

  • Timestamped consent and disclosure records on every contact
  • Source, channel, and publisher attribution for every inquiry
  • Structured, intake-ready claimant data with full audit trail
  • Access to a nationwide notary network for critical documents
  • Secure, hand-delivered execution of critical documents when required
Join the Attorney Partner Network

Better cases.
Zero wasted intake.

Pursuing partners with select plaintiff firms committed to ethical, intelligent, and measurable growth. Joining the network gives your firm exclusive access to validated claimants in your practice areas — prepared, verified, and ready to engage.

Claimants arrive verified, screened, and context-ready for your intake team
Exclusively yours — claimants are never delivered to competing firms
Full compliance documentation and consent trails on every contact
Limited spots per case type — apply early to secure your practice area

Apply for Partner Access

Our team will respond within one business day

Limited slots per case type · Apply early to secure your practice area