Pursuing delivers qualified, validated claimants directly to your intake team - no retainer, no monthly spend, no wasted budget on calls that never convert.
We partner with a limited number of firms per case type to protect quality, ensure intake capacity, and drive consistent signed-case volume through a true performance partnership.
See how Pursuing supports firm growth through disciplined demand, intake readiness, and accountable execution.
Performance-only model. You are never charged for leads, clicks, or unqualified calls.
No contracts · No setup fees · Performance-only billing
The race for clicks has replaced clarity with noise. Intake teams are overwhelmed by inquiries that never qualify, budgets evaporate to platforms no one fully trusts, and firm leadership has no clear line between spend and signed retainers.
More calls don't mean more cases. Without education, validation, and context, volume becomes operational drag that exhausts your intake team.
Media, intake, screening, and compliance live in separate systems that never reconcile outcomes or share accountability for what actually signed.
Zero-click results and AI summaries absorb legal queries before they reach your firm. PPC costs rise while conversion falls. The old model is breaking.
Pursuing operates as your Agency of Record for claimant generation and intake readiness. You retain full control over representation, retainers, and litigation strategy. We handle everything upstream.
Through editorial content, advocacy partnerships, and verified publisher networks we reach individuals actively researching their rights - not just browsing keywords.
Every inquiry is evaluated for eligibility, identity, timeline, and exposure consistency. Screening is configurable per case type and firm requirements.
We partner with a controlled number of firms per case type to protect quality, compliance standards, and intake capacity for every network partner.
Intake begins with informed, context-ready claimants who understand the process. You are only billed when a client signs a retainer. Zero risk on unqualified inquiries.
Every other marketing model charges you upfront - for clicks, calls, impressions, or leads that may never convert. Pursuing's performance-only model means your marketing spend tracks perfectly with your docket growth.
Pursuing replaces fragmented campaigns and disconnected vendors with a single coordinated system. Demand generation, intake readiness, and outcome reporting are tied together in real time so your team always knows what is working and why.
Each contact carries legal, ethical, and reputational weight for your firm. Pursuing embeds fraud prevention, multi-factor identity validation, consent tracking, and jurisdictional controls directly into the core of the platform - not as an add-on.
Pursuing partners with select plaintiff firms committed to ethical, intelligent, and measurable growth. Joining the network gives your firm exclusive access to validated claimants in your practice areas - with billing tied entirely to confirmed signed clients.
Our team will respond within one business day
No contracts · No setup fees · You are only charged for confirmed signed clients.